Our priority is the safety, security, appreciation, and encouragement of our team members. We believe that by genuinely caring for and generously giving to our "pack," we enable them to provide the absolute best customer experience. This core belief dictates that our team members come first, followed by customers, and then other stakeholders.

We maintain perspective by remembering the vast privileges and quality of life we enjoy today. Regardless of circumstance, we recognize there is always an abundance to be grateful for in life, and we should always carry that appreciation.

To conquer the inherent chaos of business and enable growth, improvement, and scale, we rely on established systems and procedures. This includes an Elimination Mentality to simplify processes, a commitment to Always be Documenting so any pack member can step in, and the principle that No Mistakes are Made Twice.

We foster an environment of confidence and trust that enables transparent communication, allowing team members to have difficult conversations and freely speak their minds. Clear communication is achieved by planning messages for 30-60 seconds before speaking or writing, structuring the message with announced points, and clearly outlining the framework and action plan.

We operate with unwavering honesty and integrity, doing things we are proud of and would want the world to know. This includes taking full responsibility and accountability for our actions, spending the company’s money as if it were our own, and maintaining a high Attention to Detail, ensuring all work reflects our credibility and reputation, even when no one is looking.

Continuous improvement and development are essential to show the best version of ourselves. We achieve this through Focused Effort by concentrating on the 20% of tasks that produce 80% of the results, refusing to multi-task, leaving our Comfort Zone, prioritizing Continual Learning, and encouraging Experimentation and calculated Risk-Taking as the path to getting stronger and moving forward.

We value consistent, decisive action toward our objectives over hesitation. After careful consideration, action—right or wrong—is what drives the organization forward. We prioritize working on the Most Difficult Task First, focus on producing results over just effort, and aim to Do it Faster and Better so we can achieve results and get out of the office.